The Online Learning Idea Book 95 Proven Ways

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Average Rating	7 reviews

For those who think online learning can’t be truly interactive, Patti Shank and her colleagues clearly demonstrate–in hundreds of examples–that it can. The real lesson in The Online Learning Idea Book is that technology doesn’t build interactive learning; creative thinking and good, solid instructional design does. Using even a smidgen of the great ideas in this book will increase the learning effectiveness of any online program. –Marc J. Rosenberg, consultant, and author of Beyond E-Learning

Patti Shank has collected great ideas about online learning and teaching from all over the globe. If you are an online instructor or instructional designer looking for new ways to involve and engage your learners, you’ll be inspired by this book!–Terry Morris, associate professor, William Rainey Harper Colleges

Filled with techniques, tools, tips, examples, resources, and dozens of great ideas, this invaluable resource helps people who are looking to build online instructional materials — or improve existing materials — discover and implement what the best and brightest in industry and education are doing to make online learning more engaging and compelling. Increase your know-how in the following areas:

• Look and Feel: how to increase ease-of-use
• Graphics and Multimedia: how to make instructional graphics engaging and compelling
• Activities: how to make instruction itself engaging and compelling
• Tools: how to use a variety of online tools
• Instructional Design: how to design better and faster.

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eBoot Camp Proven Internet Marketing Techniques to Grow

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Average Rating	36 reviews

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur’s Internet marketing problem. This do-it-yourself book provides the know-how that’s needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website. more info