Web Business Success The Entrepreneur’s Guide to Web
June 7, 2009 by admin
Filed under Internet Businesses Tips
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Web Business Success: The Entrepreneur’s Guide to Web Sites That Work aims to demystify the often-confusing world of ecommerce. Whether you plan to hire a consultant or create a business Web site yourself, Web Business Success gives you the information you need to avoid wasting a whole lot of time and money getting your business online. Authors James Byrd and Susan Daffron share practical tips and strategies to help business owners make good choices when they put a Web site online.
Web Business Success is for: – People planning on starting an online business – Business owners trying to extend their business with an online presence – Anyone who is completely mystified by the hype and confusion surrounding ecommerce
If you’ve thought about starting an online business or augmenting your existing business with an online presence, you’ve probably been assaulted by hype. Web Business Success: The Entrepreneur’s Guide to Web Sites That Work cuts through the clutter with the proven strategies and techniques you need to know to earn a decent income online. It’s like having your own ecommerce consultant right by your side, explaining things in straightforward terms, without a lot of geek speak.
The authors have been creating Web sites professionally since 1997 and understand that dealing with Web site designers can be a challenge; many business owners have had bad experiences. Web Business Success contains practical information on how to get a business online and save time and money in the process. The book is based on the authors’ real-world experience developing Web sites and is filled with the same common-sense advice they have been giving their own clients for years. more info
This book is written for people wondering HOW to get an Internet presence or HOW to get their business online.
Rating:5 out of 5 stars
I loved this book. I rank it right up there with another book on the subject I like very much: The Web-Savvy Writer (ISBN: 0977830403). What I liked so much about this book is how it tells the authors’ story of how they themselves moved their business online. One of the authors is a writer and the other is an IT professional. They earn their livelihood online for the most part and they have shared how they made the move to self-employment using their Internet connection and Web hosting.
The book cuts through most of the hype most authors write about concerning Web sites. And from page one on the authors build rapport with the reader and you learn to trust just about every word they say. Since I use Frontpage to build Web pages, and the authors advise against using it, I don’t buy into all their advice. But I can see where they are coming from, even though I don’t agree with their point of view. The book has the following six chapters and a glossary:
1. Introduction
2. Creating Your First Site
3. Getting Your Site Online
4. Promoting Your Site
5. Creating an eCommerce Site
6. Business Operations and Practices
I would have liked the book better if it had covered as much on graphics programs as it did on WYSIWYG Web page programs. When I first started designing and building Web sites back in 1998 I found Frontpage to be very easy to use in building sites. The hardest part learning that program was figuring out how to use it so I didn’t need Frontpage Extensions on the Web servers I used. That wasn’t so difficult. However, I was not very skilled at using graphics software: Image Composer, Photopaint, Paintshop, and finally Photoshop. Graphic files are VERY important when trying to make your Web site attractive to surfers. And I think it would have been nice if the authors had said just a little bit more about the subject than they did.
I also enjoyed reading that the authors self publish this book using Print on Demand (POD) technology. Somewhat recently I read a book that explains how to do that economically. If you are interested, then take a look at Aiming at Amazon (ISBN: 093849743X). All in all, this is a great book for any entrepreneur to read and devour. 5 stars!
The most practical guide I’ve read
Rating:5 out of 5 stars
I just finished reading Web Business Success and was very impressed with the detailed, practical, hands-on knowledge the book provided. The author even tells you which web host and domain name registrar she uses! The book is full of that type of useful content. It has the best description I’ve ever seen of the shopping cart – gateway – merchant account process. The author starts you from the beginning, guiding you through the process of planning a web site. The book covers finding a host, promoting a site, and finally eCommerce. I’ve taught eBusiness courses at the MBA level, and I would recommend this book to anyone who wants to start a web-based business.
Great no-nonsense guide to doing business on the Web
Rating:5 out of 5 stars
I’ve read a lot of books about doing business online, and I’ve never read a better one than this — it’s well-written and packed with practical advice. I especially appreciated that it had no geek-speak, it’s written in clear English.
Whether you are only now considering an Internet business or you launched one years ago, this is a handy reference of all the critical information you need. It cuts through the hype and gives you the essentials about creating a site, promoting it, and making sure you’ve got the proper strategy.
I was glad to see that the authors advocate a highly ethical approach to online ventures — I agree with them that’s the key to success if you’re in this for the long haul.
No matter what the nature of your business, you’ll do well to pick up a copy of “Web Business Success.” You’ll find plenty of information that you can use to understand and improve your online business.
Web Business Success: Pragmatic & Comprehensive (But Don’t Read This Review)
Rating:5 out of 5 stars
Don’t read this review.
I’ll tell you what I think of this book, but I’m prejudiced: I know and work with Susan Daffron, one of the co-authors. The reason I’m compelled to offer a review of Web Business Success anyway is that I’ve watched it in the making, but have now read it in print, and it’s a classic–a classic set of instructions for setting up your business on the Internet. It’s told in a clear way that techies will appreciate for scope, and non-techies for clarity and common sense. And it covers the key steps to getting it right from designing your website to cultivating your market and putting together the whole e-commerce component.
Web Business Success is full of good advice and tips from a technical and content team (Daffron and Byrd) with many years of experience and case studies under their belt. Take page 35 for instance, after discussing everything from the Zen of HTML to selecting a Web designer, it goes on to advise on the practical considerations of putting your business on the Web.
But again, this is not a level playing field. I know Susan and James services better than most newcomers to their work, and will have already been favorably impressed with the professionalism, results, and style.
I’ve watched their new book come into being during months of the authors’ diligent efforts gleaned from years of their toil and focus. So there, I’m biased. Now, disregard my caveats and buy this book. You’ll learn more than one or two things about launching your business on the Web and holding your own–and better–against the challenges of web e-commerce and the competition.
Excellent for designing an ecommerce Web site
Rating:5 out of 5 stars
I recently revised my Web site with a new design, content and ecommerce features. Web Business Success clarified many options I wasn’t aware of and helped guide me through the maze so I could make the right choices for this stage of my ecommerce business. I especially appreciated the information on hosting, search engine optimization, and ecommerce options.
The book is very user friendly, clear and has a minimum of technical jargon. My Web site is better, was created in less time and with less expense due to the very practical support that Web Business Success provided. I recommend it to anyone who needs a Web site that is designed to support financial transactions. It is an excellent guide both for hiring others or dipping into the world of do-it-yourself Web design.